Ooredoo Oman has selected Etiya to implement its digital Customer Relationship Management (CRM) transformation project.
The project involves upgrading Ooredoo’s legacy CRM platform and provide a simpler and more enhanced digital experience for its B2C and B2B customers, and will manage all relationships and interactions with customers across all channels and throughout the entire customer life cycle.
Ahmed Abdullah Al Abri, Chief Technology & Information Officer at Ooredoo Oman, said: “Digital transformation and the digital experience are central to our strategy. Digital CRM is important across the entire customer management lifecycle, to provide personalised and context-based interactions.”
This project will allow Ooredoo Oman to continue introducing the latest communications technologies, innovative products and customer-centric services to its growing number of customers.
