Asian group Axiata Berhad has launched MIFE, an Application Programme Interface (API) platform for all of its operations across Asia.
Launched via Axiata Digital Services (ADS), the MIFE service is designed to help Axiata’s units fully leverage emerging digital opportunities as part of its overall digital strategy. Built internally by Dialog Axiata Group’s development team, the service will allow for faster engagement and partnerships, opening up a new way of doing business in the digital space.
Chief Executive Officer of ADS Mohd Khairil Abdullah said, “ADS’ mission is to both contribute to the bottom line of our operating companies as well as create longer term value through partnership and acquisitions in the digital ecosystem.”
“MIFE effectively addresses both these scenarios. One of the main advantages of the technology choice is that we can further develop it ourselves; this will allow faster and more cost-effective integration of new opportunities”, he added.
MIFE is positioned as both an external and internal smart enablement platform and is set up as a service for Axiata operators. With core network services exposed via simple-to-use web-centric APIs, Axiata subsidiaries can also leverage the MIFE APIs for internal products, local partnerships and collaboration with other mobile network operators (MNOs) in these countries. One early example is Mobile Connect – local MIFE gateways enable immediate participation with local MNOs in this important project.
Group Chief Technology Officer of Axiata Amandeep Singh said, “We have deployed several open source technologies across the group but this is the first time such a complete service layer has been implemented for mission critical Axiata services. MIFE is also being used in Dialog Axiata PLC for core internal services. In addition the developer-friendly adaptor and API layers will allow us to cost effectively innovate and refine the platform with web or Java developers which are widely available skill sets.”